I don’t know about you, but in order to be fully connected with my work and fully invested emotionally in it, I have to be clear on what I’m actually doing. What is the point of it all, and why is it important?
When I sort through all the different layers and levels to get down to the core of what I do as a guitar maker, what I find when the dust settles is a generous act of giving, connecting, and communicating with people. For me, my medium is hand-made guitars, but for you, it could be something different. Whatever the medium may be, keeping this fact, this primary motivation in mind is of utmost importance and can transform our work from being just another product into a unique and meaningful work of art.
Despite my greatest efforts to force myself to get in line with the manufacturing model and get efficient and produce more guitars, to streamline, and standardize — I have never been able to do it. It just isn’t in me. For years, I beat myself up for this, and at times, I felt like a failure. I wasn’t unhappy or unfulfilled, but I felt that way because my business wasn’t as profitable or big as others, and I could not buy the ads and the endorsements that others could. I longed to be able to attend all the guitar shows and do what everyone else did because, after all, from the outside, it looked like they were doing so well, and from the inside, it looked like I wasn’t, but things are not always as they seem.
Tuning In To a Deeper Sense Of Purpose
Eventually, I had the startling realization that what I had previously thought to be my biggest fault was my greatest strength. That strength is in the fact that I am not a guitar maker, (well, not just a guitar maker anyway) or just a businessman. I am an Artist. Someone who strives to create something beautiful and meaningful, something that makes a difference and a significant contribution to other people’s lives and even to our society or culture.
Making art and being an artist is about connection, relationships, and communication. It is about friendships and generosity. It is about pouring my best effort, my heart, my soul, and my life into my work. Not for profit, but because I care about the person for whom I’m doing the work. The money is not important, the guitar is only a means, the person and the relationship are of utmost importance. The impact the guitar has on the lives of the people who encounter it and hear it is significant. I want that impact to be the best it can possibly be. I want it to influence people in a positive way and lift them up, inspire them to go higher, push further, work harder, take more risks, and create their best music with it.
That is the true purpose of my art and why I believe creating art is more important than making money. Don’t get me wrong, there is nothing wrong with making money, and if everything is in line, great art should also bring with it profit, but the point is that profit isn’t the goal. The art itself and its message, its mission, is the goal. If money becomes the goal, then the actions taken cease to be true art.
Without my art, my life wouldn’t be as rich or as fulfilling, but it isn’t just about me. A good test might be to look at what the result would be if others didn’t have my art. Would it affect their life? If so, in what way?
The Strings That Bind Us Together
My hope is that my guitars, my art form, have touched the hearts and lives of others, many others, in a very deep and enriching way. Directly through the guitar and indirectly through the relationship, I have been privileged to grow with each client.
The experience of working together with people IS the point of it all, two people with a unified vision working together to bring it into reality. Supporting and encouraging one another. There were times when my clients were facing hardship and struggles of family, finances, and health, and I was happy to do all I could to stand by them, encourage them, and pour my emotions and care into their guitar as I created it. My hope is that my care and the attitude of my heart as I worked, stayed with that guitar, and even to this day, it continues to convey itself through the instrument as they play.
There were also times when I was struggling with things myself, family, physical, or financial, and I was and am still truly blessed to have my clients, my friends, there to stand by me and encourage and support me. Together we endure, and together we help one another to reach higher and go further. Sometimes we can even help one another to break out of our comfort zone and go to the next level, to take that big risk and go for it.
The Exciting Journey Ahead
So never again will I feel bad if I’m not efficient enough or streamlined enough or if I can’t make a guitar cheap enough. My goal is to continue to create high art, art that matters, art that makes a difference because of the story it tells, the lives it touches, and, most importantly, the connections and relationships it forges.
So to all of you who have embarked on this journey with me in the past, I thank you from the bottom of my heart; you are my friends and co-conspirators in our mission to improve the guitar, and improve one another’s lives. And to everyone who will join me in the future I am eagerly awaiting your friendship, collaboration, and our journey to work together to create art that matters and that makes a difference in our lives and in the lives of anyone who gets to experience it.
We All Can Make A Difference
I’m not a guitar maker, I just make guitars. You and I are not our jobs. We are artists, who CAN make a difference in our world with the unique talents and gifts we have been entrusted with for the short time we are here on planet earth. Regardless of your job and in whatever you do, do art, take the risk, invest yourself fully into the work, make the connections, be vulnerable and see what it’s like to really feel fulfilled when you are operating outside of your comfort zone and in the zone that you were made for. Today is the day, get out there and make your art — The world is waiting!